A New National Beef Strategy

The increasing global demand for protein has presented Canada’s beef industry with opportunity to position itself strategically and increase demand for its beef products. Seizing this opportunity in a time of tight supplies and reduced marketings is a challenge industry can overcome by working together. This spirit of collaboration is the anchoring pin of the new National Beef Strategy – developed by industry for industry.

A National Beef Strategy

The increasing global demand for protein has presented Canada’s beef industry with opportunity to position itself strategically and increase demand for its beef products. Seizing this opportunity in a time of tight supplies and reduced marketings is a challenge industry can overcome by working together. This spirit of collaboration is the anchoring pin of the National Beef Strategy – developed by industry for industry.