Developed by industry for industry, the Strategic Plan seeks to position the Canadian beef industry as the most
trusted and competitive high quality beef cattle producer in the world recognized for its superior quality, safety,
value, innovation and sustainable production methods. Moving forward with a united approach will require the same
flexibility beef producers demonstrate as they adjust business plans to manage unanticipated challenges thrown in
their way. Learn more about how industry can go forward together to achieve a dynamic and profitable Canadian cattle
and beef industry by reading the following documents.
National Beef Strategy Jan 2020-June 2022 Status Update